In an environment of commercialism in dance music, Alejandro Cesar is more concerned with keeping a more meaningful and transcendental message with his music.
At 17 years of age Alejandro started in the broadcasting industry as a radio DJ. When he was 19 he started his own project Called “El Foco Rojo” (The Red Light), an Electronic Music Radio Show. He worked 7 years in various production studios and continued gaining experience as Electronic Music Artist & Producer. The time came when Alejandro needed to make a change. After a few years being involved in the EDM Scene, Alejandro began to notice more and more the darkness he felt inside these environments. Drawing inspiration from Jesus Christ, it was four years ago, that a new vision was given to Alejandro; produce electronic dance music with a positive message!
Knowing there is power in music, Alejandro’s goal is to reach people with a life giving message that speaks to both the mind and the soul. Alejandro, who has had the opportunity to play in various countries across the world, continues to gain recognition as a DJ and dance music producer.